Beyond The Finish Line / Advertising Campaign

Beyond the Finish Line was a campaign I created across two advertising classes at Savannah College of Art and Design. With this campaign, I strived to show people that the Toyota Supra is more than just its ability to go fast; it is also about the places it can take you.

I demonstrated this by setting up a social event called Beyond The Finish Line. Participants are urged to drive along scenic routes around California and meet other Supra owners, fostering a sense of community and connection. Those who share their experiences and interact with the event the most would win special Supra-related rewards, exclusive car badges, stickers, and even free services for their car.