FLEX FUEL / branding / typography
Flex Fuel is a distinctive line of food trucks in Austin, Texas, focused on health and fitness by offering detailed macronutrient breakdowns in its bulking and cutting menus, along with specialized pre- and post-workout drinks. The brand combines vintage gym aesthetics with modern design, featuring engaging service items and employee aprons that reflect its fun, inviting voice. With its simple, bold truck design, Flex Fuel aims to make nutritious eating enjoyable and accessible for all fitness enthusiasts.
